Looks at the list of charges for my tickets
All these are for various government and aviation compliance, including the CUTE charge :D But then, on top of it, how do they add a "convenience charge" is a question Because price comparison is the…
Business & Marketing
61 posts on this, 2013–2026, newest first
Solving the actual user problem is the key to success
We all know Apple does that well. 'User Call Screening' is a god-gift. Phone spamming is prevalent in India, and you get lots of calls from legitimate numbers. This helps me avoid them. 'iOS Hold…
Did you know that Toyota had to recall 9 million cars in 2009?
Billions in losses. A damaged reputation that took years to rebuild. The root cause? A breakdown in quality standards and specifications. When data products lack clear specifications, teams build…
Sundays
They are fun! This one was even special with the rain: ☔ The rain of water as we all enjoy 🎯 The rain of ideas in Sales & Marketing automation by Avkash Kakdiya ⚡️ AI is helpful in so many ways, and…
Spam alert - I received this email from Blueink
And from where did they get my email? - Syrup Tech Which is owned by Anaplan All these big names depend on shitty ways to grow their business. Grow up, guys! Build real stuff.…
Is it just me or you also feel they have made IPL batters run…
Is it just me or you also feel they have made IPL batters run machines? Maybe by shortening the boundaries, the "Impact Player" rule, etc. Because the average innings score of the T20 World Cups is…
A late post, but not worth missing
Rajkot Information Technology Association arranged a session around 𝑪𝒐𝒔𝒕 𝒆𝒔𝒕𝒊𝒎𝒂𝒕𝒊𝒐𝒏 𝒂𝒏𝒅 𝒃𝒖𝒅𝒈𝒆𝒕𝒊𝒏𝒈 before the end of the last financial year. And man, there were a few aha moments for many of us.…
If the iPhone had a landing page when launched
credits to Alex Napier Holland
Trusted By"
"Our Portfolio" "Success Stories" "Featured Clients" "Our Success Stories" "Powering Innovation At" "Join Leading Brands Like" "Companies That Trust Us" Sometimes, I wonder if these global brands are…
Data analytics transforms retail decision-making
From understanding peak sales days to identifying high-value customers, these insights drive business growth.
Rajkot has a lot of IT talent
Rajkot has huge industry players. But, both are doing business elsewhere 🙁 Why the IT companies of Rajkot can't attract local business clients? Or why some don't want to? Are there any local industry…
Inspiring episode!
https://lnkd.in/drr832_7 What a story on Zara founder's life. Worth a listen 👂 by David Senra
Know your audience. Know your people
The 'CID' show is indeed a classic and Neeman's idea of using this theme feels innovative. A good one 👌 Only time will tell how it goes though.
Dear #retailers
The State of Fashion 2025 by The Business of Fashion and McKinsey & Company is here. Here are some of the key points I recorded. Hard days but there are ways to keep growing if you buckle up and can…
Some people's journeys are so inspiring
One of them is Ramesh Vadali sir. We were all fortunate to listen to his story/journey so far. So many takeovers 😀 He was in a key position in a 3k+ employees IT consulting company and still a…
Spent over 4 hours (on Sunday) with some of the smartest people in IT
A big thanks to Rakesh Patel and his son, Jeel Patel. I learned so much! Rakesh (sir!) shared lots of insights about where software development, digital marketing, and SEO are heading these days.…
New term: 'Von Restorff effect' or 'the isolation effect'
People have been doing this for years, but knowing the term and science behind it can be helpful. Now you know the official term. Just Google/ChatGPT for different ideas in your industry and give it…
A family member of mine was in the hospital for 9 days recently
I noticed that the nurses spent a lot of time writing things down about the patients. Sometimes they were late with injections and other tasks because of this. At first, I wondered 𝐰𝐡𝐲 𝐭𝐡𝐞𝐲 𝐧𝐞𝐞𝐝𝐞𝐝 𝐭𝐨…
When I was a kid, I knew about only two brands, Tata and Birla
When I was a kid, I knew about only two brands, Tata and Birla. People used to bring these words into various discussions. I and other young minds didn't know the legacy behind these brands. We…
Hey IT people of Rajkot
Are you ready to rock again? The IT Sales meetup is happening again. And this time we are gonna hear from super-experienced Gaurang and Jaydeep. I have had a chance to have detailed conversations…
I love it when a retail store tries something new to attract more…
I love it when a retail store tries something new to attract more customers. For example, there's this new store in the same area where I live. They placed a cartoon character outside to catch the…
Unfortunately, one of my family members was admitted to the hospital…
Unfortunately, one of my family members was admitted to the hospital recently. Don't worry this isn't a sad post but I am sharing a learning from my experience there. During one of my talks with the…
A retailer finally decided to take a bold step and invested in a…
A retailer finally decided to take a bold step and invested in a customer loyalty platform. As you know, it all starts by recording the customer details mainly contact details. But what happens when…
What is IT Sales Community? Many newcomers ask me
They wonder if it's some kind of exclusive coaching or a paid program. Well, it's not. As the name suggests, it's a community—a group of people like us with a simple, common goal: growing their IT…
In the 1990s, Walmart decided to use a loss leader strategy by…
In the 1990s, Walmart decided to use a loss leader strategy by selling a popular coffee maker, the Mr. Coffee brand, at a steep discount. They sold the coffee maker for $4.96, which was significantly…
Your dose of advertising campaign inspiration
Volkswagen: "Think Small" Everyone was talking about bigger cars. But, they went reverse direction. And made history. How about you? Please don't stay busy by copying others. You have got what it…
Surprisingly well-spent Saturday evening
It was a bonus yeah. Thanks Shailesh Davara A lot of good things happened that are possible only in in-person events. But, the highlights: Piyush Kasundra's journey. Had heard about him but knowing…
Maybe you know this already but let me tell you
The objective of meeting someone over a coffee is not to drink a coffee.
Dear Rajkot IT people,
Let's meet and talk about business development. Cause you can never be done with it 😀
You think it's hard to enter a crowded retail (or any other) business?
You think the big players have got all it takes? Good news. No one has. In fact, the 'biggies' have bigger challenges. Started in 1948, Toys "R" Us had grown to over 8,000 stores globally by 2017.…
Hustling to make your SaaS a success?
Learn from the one who has done it. Girish Mathrubootham, Founder and Executive Chairman of Freshworks, interviewed on 20VC by Harry Stebbings My learning moments from the video: ✋ 𝘠𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘣𝘦𝘭𝘪𝘦𝘷𝘦…
I met this guy, Chintan Bavishi, last week
He knows a ton about marketing! We talked about all kinds of stuff: marketing, writing cool ads, finding the right customers, learning about people, funny memes, and more. Chintan has helped big…
Apparently, Target Employees Hate Its New AI Chatbot
They feel it's a waste of resources to build HELP AI. Lesson for others? 👉 Mindful Adaptation of AI Hurrying into something new is not always the best choice. The users of your new tool must find it…
Last week, some of us SaaS friends visited Aniruddh Nagodra's office…
Last week, some of us SaaS friends visited Aniruddh Nagodra's office for a knowledge-sharing session. We planned to talk about company and tax compliance, and company structure, etc. However, our…
Ever wonder why some retail stores seem to run smoother than others?
It's not always about fancy tech or complex strategies. Sometimes, it's as simple as having happy employees. Yep, you heard that right. Employee happiness and store efficiency are linked. The thing…
Reading can take you to the past. And even the future
I just took a ride to Walmart's initial days. While I recommend reading the book to get the maximum value, here are my favourite lines from the book that may help you boost your business. There you…
Seriously, this post got me hooked
I heard about this company, Oatly, for the first time. And now, I'm a big fan. Checked their website, social media, videos, and what not. Can't believe how much a creative marketing team can…
Saw this ad for the first time
Profound. Grabs attention from the first frame. A lot of learning in this ad.
A Saturday
Generally a holiday for many IT companies. But, the CXO don't want to. Business growth is in mind. A group of such CXO gathered, thanks to Rajkot Information Technology Association They organised a…
As a #retailer, you invest a huge amount for establishing your store…
As a #retailer, you invest a huge amount for establishing your store in a bustling market. But, do you invest even 5% of it to bring the crowd inside your store? In SEO terms, your impressions are…
Today, almost every growing brand is embracing Omnichannel
Some brands start digital-only and then go offline after some traction. While more traditional ones that are well-established offline offer products online to grab a pie from a bigger market. It's…
Are loyalty campaigns planned only for discounts?
Are they a waste of your resources? To find out, let us talk about one of the most successful loyalty programs in the world. I'll keep it short (as always), okay? This is about Clive Humby and Edwina…
💡 Moment #Marketing 🤩
The best part about it? You're able to attract attention with minimal cost. Amul (GCMMF) uses it the most. And here are a few others who have used them effectively. Try with your business today...
I've been thinking a lot about something recently, especially after…
I've been thinking a lot about something recently, especially after reading Siddhesh's post about their fabric brand's commitment to reducing waste. You know, it's easy to feel overwhelmed by all the…
Within every adversity, lies a seed of equal or greater opportunity"
- Napoleon Hill An interesting real short story about MoonPies... A lot of my Asian friends may know about Choco pie. Do you know that Choco pies are heavily inspired by MoonPies that are popular in…
Did you see what AJIO.com just did?
An exclusive ethnic collection inspired by a web series. An example of 📣 an innovative marketing strategy and 📈 following a trend. They're #PushingTheLimits
🛍️ Do you know what is 'Showrooming'? 🤔
There are high chances that you have done showrooming but don't know what it is. Here's what many of us do: 1. Visit a physical store to check out a product and its price. 2. Buy it online at a lower…
Out of all retail marketing types, 🦍 Guerilla marketing is my…
Out of all retail marketing types, 🦍 Guerilla marketing is my favourite. Just look at some of these creative ways and how they were able to attract so much attention for the product/service. If…
If I had extra space, I would offer hundreds of other products in my…
If I had extra space, I would offer hundreds of other products in my retail store like that huge superstore in front of mine. Wrong thinking my dear friend. Do more products really equal more sales?…
Wish my bank had these many options like GitHub to protect my account…
Wish my bank had these many options like GitHub to protect my account and LET ME IN 🚪 when I forget my password. They are like: - You must use at least a number, a capital letter, a special character…
Interesting story of the rise, fall, and rise again of 🍰 Twinkies 🍰
In 2012, Hostess Brands, the makers of Twinkies, had a lot of issues with cash flow, hard market conditions, and with the union. No option but to file for bankruptcy and cease production. Within a…
LinkedIn can be very helpful business networking
https://lnkd.in/enPfyxp
This approach also helps us dragging our services in all segments to…
This approach also helps us dragging our services in all segments to the perfection I think. Thank you very much sharing.