There are high chances that you have done showrooming but don't know what it is.
Here's what many of us do:
1. Visit a physical store to check out a product and its price.
2. Buy it online at a lower price. 😜
Now you know the word.
And showrooming is not just for lower prices. But also for:
- Convenience: Online shopping often offers free shipping and easy returns.
- Access to Reviews: Instantly access product reviews and recommendations online.
- Wider Selection: Online portals generally offer more variety as there are no physical space constraints
- Avoiding Pressure: Research is possible in a relaxed environment without feeling pressured by sales staff
Retailers, What would you do to prevent losing these customers?
Check the first comment for some ideas...