In 2012, Hostess Brands, the makers of Twinkies, had a lot of issues with cash flow, hard market conditions, and with the union. No option but to file for bankruptcy and cease production.
Within a couple of days, people rush to the nearest stores and #stock up on their favourite cakes.
2013, there is a comeback. It was extremely hard for the new team to keep enough inventory as they focused on promoting the 'sweetest comeback in history'.
They also researched a lot to increase the #shelflife without affecting the quality and taste of the products. Twinkies went from 45 days of shelf file to 65 days.
This story underscores the importance of effective #inventorymanagement, strategic marketing, and continuous improvement in product quality.
Links for your reading:
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David Leavitt has nicely put up a comeback story in 2 parts from the marketing angle.
https://lnkd.in/gtKaDKDu
https://lnkd.in/gKyvMGwE
🌐 Valentin Lefebvre has put up some numbers from the business angle.
https://lnkd.in/gBmmU6hT
What's your take on the Twinkies story? Share your thoughts below!