Have you heard of 'Endcap'?
Maybe, maybe not, fine.
But we all have seen them. Many times.
I am sure you have checked the images attached to this post. They are endcaps. And now you know it.
If I had put the definition instead of images, guess how hard would it be: 'endcap isΒ a display for a product placed at the end of an aisle'.
Anyway, endcap displays can increase product sales by 20-30% minimum. In some cases, the uplift can be as high as 4Ν0Ν0Ν% for promoted products.
Hence, many manufacturers and suppliers are willing to pay premium prices to secure endcap space.
Next time, you visit a #retail store, you know what to skip π